105.9’s (WXDX) afternoon host Mark Madden formerly of ESPN Radio 1250 has been a sensation since hitting the FM airwaves last fall.
Madden who was hired by WXDX in the fall of 2008m has brought record ratings to the station, nabbing a 14.0 rating (18-34 demographic) in the latest ratings cycle.
Madden was fired by ESPN Radio 1250 last spring for making controversal statements about (MA) Senator Ted Kennedy.
When Madden was first hired by WXDX, many questioned the format of Madden’s new show but it should not come as any surprise of the ratings Madden is bringing in.
WXDX has hit the jackpot in hiring Madden and don’t overlook the fact of Madden providing a positive influence in WXDX retaining their radio rights to the Penguins.
Madden has a large hockey following as he is the only radio host in Western Pennsylvania who puts hockey above football.
WXDX and the Pittsburgh Penguins reached a new 6 year agreement this past spring.
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