The city of Pittsburgh and the local economy figures to score big when the Pittsburgh Steelers take on the Baltimore Ravens for the AFC Divisional Playoff game being held at 4:30 p.m. on January 15.
Between the surge of fans filling hotels, restaurant and nightclubs, memorabilia sales, an increase in airline and taxi service and grocery store sales for avid black and gold tailgaters, the impact on the local economy is projected to be $19.2 million, as estimated by VisitPittsburgh, the region’s tourism agency.
This boost comes within just days of the National Hockey League’s Winter Classic, which was held in Pittsburgh on January 1, and is estimated to have generated more than $23 million.
“Pittsburgh is ready to host the tens of thousands of fans that are coming from places like India, Sweden, Germany, Mexico, Australia and even East Africa to enjoy our City and support their Pittsburgh Steelers,” said Pittsburgh Mayor Luke Ravenstahl. “It is a tremendous source of pride for our City. Collectively, between the NHL Winter Classic the Penguins brought us and the NFL Playoff Game the Steelers have brought us, Pittsburgh will receive in the range of $40-45 million dollars in economic impact. ”